Langham Hospitality Group is to launch a new luxury hotel brand, Cordis Hotels and Resorts, with London among the locations targeted by the group.
The company said that the new upscale brand will be a “new generation of curated hotels devoted to the guests’ needs and wellbeing”.
The Cordis portfolio will include a mixture of new-build and conversion projects in key cities in Asia and North America. The first hotel in the brand is expected to open in Hong Kong this year.
Cordis has already signed management agreements and letters of intent to open eight hotels in seven cities within the next three years, including five hotels in China, and one each in Bali, Indonesia, and Colombo, Sri Lanka.
Other cities targeted for future hotels include London, New York, Miami, Los Angeles, Orlando, San Francisco, Dubai, Singapore and Bangkok. All of the Cordis hotels will be individual in style, architecture and design and will be reflective of the locale and culture.
Robert Warman, the group’s chief executive, said: “We are very optimistic about the growth of this particular brand. As there are financial, cost-efficient benefits to developing hotels in the upscale tier, the time is right for us to enter high density markets such as North America and especially in China where there is a rising middle class, increasing domestic and international travel, and higher consumption levels.
“We see Cordis as complementary to our existing portfolio and a real opportunity to have multiple properties in new markets in the coming years.”