Where do the world’s mega-rich travelers rest their heads when they stay in London? According to a newly released report, that would be The Ritz London, which drew the most multimillionaires of any other luxury hotel in the city over the past year.
According to a report from New World Wealth, which keeps tabs on the hotel habits of 20,000 multi-millionaires in their database, the hotel of choice for 2,600 of the world’s ‘one-percent’ in London was The Ritz, followed by the Mandarin Oriental (2,200), and Claridge’s London (1,900).
The report also highlights different market preferences for luxury brands: The Ritz and the Mandarin Oriental are particularly popular among wealthy travelers from the Middle East and Asia, analysts say.
Claridge’s, meanwhile, is mainly used by business visitors, while The Berkeley brand is popular among rich American and Canadian visitors.
The report estimates that the UK received about 80,000 multimillionaires in the 12 months from June 2013 to 2014.
Meanwhile, the Mandarin Oriental London, Le Manoir aux Quat’Saisons in Oxfordshire and The Ritz London were the highest-ranking hotels when it came to guest satisfaction, as rated by a panel of selected multimillionaires.
Last month, the same group also found that the internationally, the splashy Bellagio hotel in Las Vegas emerged the most popular hotel among the world’s wealthiest travelers, as it received 6,400 visits in a one-year period.
For the purposes of the study, a multimillionaire is defined as an individual with net assets of at last $10 million USD.