The Stafford London has announced that it has been accepted into membership of Preferred Hotels & Resorts.
The 105-bedroom hotel in St James’, which mutually terminated its management agreement with Kempinski Hotels last week, will join the US-based hotel consortium as of September 10.
As a member of Preferred Hotels & Resorts, the Stafford London will receive a combination of strategic sales, marketing, distribution, and technology solutions.
Brenda Collin, regional director of the UK, Ireland and Nordics for Preferred Hotel Group, said: “The decision for the Stafford London to re-launch as an independent property affiliated with our luxury portfolio showcases Preferred Hotel Group’s strong position as a key partner for hoteliers across the UK.
“We are thrilled to welcome The Stafford London to our Preferred Hotels & Resorts brand. The hotel aligns perfectly with our standards of excellence, and we look forward to a long and successful partnership.”
The Stafford London has also announced sales affiliations in the USA, partnering with Wegner Associates on the east coast and JH Travel Marketing on the west coast.
Christine Hodder, general manager for the Stafford London, said that it is an exciting time for the Stafford London as it regains its independent status.
Hodder said: “We are confident that the new partnerships will only strengthen The Stafford London’s position in the key markets. The team at the hotel is committed to provide our guests with the finest service and unforgettable experiences.”