The W Hotels Yoga Truck to Hit the Streets of NYC Next week

This can only happen in NY City, what a fun concept.  Read article written by Scott Kearnan published at hotelchatter

You know “downward dog.” You know “warrior,” “tree,” and “lotus.” Now here’s a new yoga position for you: “Mime stuck in traffic.”

On Wednesday, May 28, W Hotels will host a roving promotion for its “FIT with Tara Stiles” program. Stiles, a yoga guru with her own burgeoning mini-empire, will truck around town inside a glass box, demonstrating for passerby and easily distracted Manhattan cabbies the in-room poses and workouts she designed for W travelers. (Think: twists for hangover detox, and the hip-opening pigeon pose to put a jetlag-defeating sashay in your step.)

Departing from the W New York at 11 AM, Stiles’ glass-encased effort is described by the W as “one part performance art and one part yoga instruction,” and thus finally sheds some light on the meaning of Tilda Swinton’s MoMA show: She was just in shavasana, guys.

Obviously this is a sight you’d want to snap and upload to your social media (caption: WTF?) anyway. But W is also rewarding amateur shutterbugs like so: snap a photo of Stiles or yourself doing a yoga pose in a unique location, then upload it to Instagram (@WHotels) with the hashtag #POSEWHENEVER. You’ll get a chance to win a spot at the “FIT with Tara Stiles” retreat at the W Bali, which includes — who cares, it’s Bali, baby.

To help you cheat, they’ve shared with us the truck’s schedule, below. Even if we don’t make it to Bali, we always appreciate a head-turning promotional idea. If nothing else, it makes for a good neck stretch.

W Yoga Truck Stops on May 28

11:15 AM– Leave W New York
11:20 AM– Fairchild Publications
11:45 AM — Conde Nast
12:10 PM — Hearst Corporation
12:35 PM — Columbus Circle
1:00 PM — W New York – Times Square
1:45 PM — Central Park South
2:10 PM — Grand Central
2:35 PM — Bryant Park Loop
3:00 PM — New York Public Library
3:25 PM — Broadway and Spring (SoHo)
3:50 PM — W New York – Downtown
4:35 PM — Wall Street
5:00 PM — Brooklyn Bridge
5:25 PM — Manhattan Bridge
5:50 PM — Washington Square Loop
6:15 PM — Flatiron Building/Madison Square Loop
6:40 PM — Union Square Loop
7:05 PM — END at W New York – Union Square

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