Superbreak, the UK’s leading short break provider, has revealed that European cities are the most popular amongst customers this Valentine’s Day. Paris was the second most popular destination for Valentines weekend breaks this year, pushing Edinburgh down to third place.
The average number of nights indicate that many clients are taking advantage of the current 3 nights for 2 in Europe promotion the firm currently has on sale across its hotel only, Eurostar and flight breaks. The addition of the free River cruise has only served to strengthen the promotion.
Interestingly, sales over the Valentine’s weekend show revenue growth for European destinations such as Amsterdam, Bruges and Reykjavik, areas which have been supported by the additional of the firm’s flights and attractions programme.
Last year, UK city breaks destinations dominated the top 10 most booked destinations for Valentines booking window. This year, there has been a shift with overseas destinations dominating the top 10 destinations by over half.
With Valentines falling on a weekend this year, the short break tour operator has seen an increase in demand for breaks between the 14th and 16th February 2014, with search traffic over the past four weeks to the page up by 73 per cent year-on-year.
Superbreak have packaged together unique Valentines breaks, with many including added extras such as champagne, chocolates in room, Valentines evening meals and much more. In addition to this, Superbreak has extended its Valentine’s package offering to include Valentine’s mini cruises to Amsterdam, as well as a romantic dinner P&O mini cruise to Bruges.
Online Marketing Manager, Khalid Amin commented “When Valentine’s Day falls on a Friday or weekend we generally see really high demand for romantic breaks, 2014 is no exception with European destinations clearly leading the way. Customers have really been taking advantage of the terrific value we are offering with our free night offers in romantic hotspots such as Paris and Bruges.”
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for weekend breaks throughout the UK and beyond, including London hotel deals. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of rail breaks, Eurostar Breaks to Paris, P&O mini cruise breaks, flights & more.
With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris getaways and with great availability and rates for theatre breaks, events at the O2 Arena, Christmas Breaks, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.