Book a room on the 11th floor of the Hamilton Crowne Plaza in Washington, D.C., and you’ll get special bath salts and body products, a magnifying mirror, nail polish, nail files and a curling iron.
In other words, you’ll get pretty much anything you need to pamper yourself. They’re not exactly the types of amenities that men would go for, but that’s the point.
The hotel is one of a small but growing number of hotels offering floors dedicated to female travelers. These hotels are trying to appeal to female business travelers, who are moving up the career ladder and hitting the road more often.
“Women are more influenced by their surroundings, and therefore, the ways in which hotels can accommodate them become important,” said Judi Brownell, professor at the Cornell University School of Hotel Administration.
“My research identified three things that are important to women business travelers and that influence their decision regarding where to stay: safety, empowerment and pampering.”
Hotels are responding by setting aside floors with special key access and amenities women typically prefer.
The Naumi Hotel in Singapore has dedicated the third floor, which has nine rooms, to female travelers. Guests have to use a special access card to get in.
Amenities include hair straighteners, sanitary products and yoga mats.
The Dukes London has 15 “Duchess Rooms” with smaller slippers, glossy lifestyle magazines, fresh flowers and a female staff member to handle room service and housekeeping requests.
In Vancouver, the Georgian Court Hotel has the women’s only Orchid Floor with free amenities such as flatirons, curling irons, yoga mats, hangers padded with satin for delicate clothing, skirt hangers and ladies-only emergency kits with nylons and sanitary products.
The hotel started out with 18 rooms dedicated to female travelers.
Demand was so high that Orchid Floor amenities are now offered in 30 additional rooms, said Susan Leung, the hotel’s sales manager.
“The comfort of knowing you will not need to pack your flatiron, curling iron, yoga mat, etc. or be bumping into a male counterpart in your pajamas while picking up your newspaper or getting ice is priceless,” she said.
The Crowne Plaza Bloomington in Minneapolis also has a Women’s Floor with additional security features and amenities.